Offerings

Everything that comes with the online side of your business.

Your site, your booking, your payments, your search presence, your email — built, connected, and run as one. Not five disconnected tools. One thing, handled. Four tiers, each building on the last; the difference is how much you turn on.

Essential

A professional presence that works.

$299/mo

Everything a service business needs to get found and booked online.

Includes

  • Focal Admin — edit hours, photos and announcements from your phone in under 30 seconds
  • A polished site that looks right on every phone and screen
  • Contact forms and online booking (Cal.com, Peek, Calendly)
  • Set up to get found on Google
  • Hosting, security, monitoring and a monthly report that your site is staying up

Growth

Sell online and grow your customer list.

$599/mo

Adds an online store, messaging and marketing to everything in Essential.

Everything in Essential, plus

  • Online store with checkout — bring whatever card processor you already use
  • A customer list with purchase history, so you know who buys what
  • Email marketing — newsletters and automatic follow-ups
  • 1–2 blog posts a month, plus help getting found in your local area

Pro

Your marketing, running on its own.

$999/mo

Adds live chat, automation and weekly content, plus help getting found by AI assistants.

Everything in Growth, plus

  • Live chat, plus one inbox for your Facebook and Instagram messages
  • Weekly blog content (4+ posts a month)
  • Help getting your business recommended by AI assistants like ChatGPT, Perplexity and Google
  • Behind-the-scenes automations that handle routine tasks for you
  • Tracking how you stack up against competitors, with a weekly snapshot
  • A guided launch: your site goes live in days, and the rest — your customer list, live chat and automations — is switched on over your first weeks, set up around how your business actually runs

Enterprise

Built around how you work.

$1,500+/mo

Custom features, connections to your other tools, and guaranteed response times.

Everything in Pro, plus

  • Custom features built for your business
  • A dedicated support channel with guaranteed response times
  • Connections to the other tools and systems you already use
  • Multi-week guided onboarding — your site goes live in days, and your full setup and custom connections are switched on over your first weeks, built around how your business actually runs

On every plan

The essentials are never an add-on

Always online & secure

We keep your site up and protected, with a secure connection by default.

We watch it for you

We keep an eye on it around the clock, so problems get caught before you would.

Kept up to date

Updates and fixes are handled for you — one less thing to think about.

It's all yours

Your site, content, and customer list are yours — take them with you anytime, in plain formats.

See these tiers in real pricing

Every tier comes three ways: you run it, we run it together, or we run it for you.

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