Compare
A builder hands you software. Focal hands you the online side of your business, run.
An honest, line-by-line look at the real difference between Squarespace or Wix and Focal: do-it-all-yourself, or have it built, connected, and kept running for you.
The short version. Squarespace and Wix are good at one thing: handing you software and letting you run it yourself. Focal is a different thing entirely. We build the online side of your business — your site, your booking, your payments, your search presence — connect it, and keep it running, so you can focus on your customers. Here’s the head-to-head, claim by claim.
Side by side
How Focal compares to Squarespace / Wix
Read each row straight — it's a factual claim about how the two approaches differ, not a tagline.
| What matters | Focal | Squarespace / Wix |
|---|---|---|
| Who does the work | We do. We build the online side of your business, connect it, and keep it running — so you can spend your time on your customers. | You do. They hand you the software and the login; building it and keeping it running is your job. |
| Getting started | We set it up and move your content over for you — up to 20 pages or products — so you launch with everything already in place. | You start from a blank template and build every page yourself. |
| Keeping it running | We handle the upkeep — your site, booking, payments and search presence stay connected and working as one. | The day-to-day upkeep is on you: updates, fixes and keeping the pieces talking to each other. |
| What you pay | One clear price: a one-time setup plus a flat monthly. No per-feature surprises. | A monthly plan, with paid add-ons for extra features and, on some plans, a cut of each sale. |
| Room to grow | Start by running it yourself, then hand more to us whenever you want — same business online, no starting over. | You run it yourself. When you outgrow it, you start over somewhere else. |
| It's yours to keep | Your site, content and customer list are yours — export them anytime in plain formats, and you own every account. | Cancel and your site goes offline; you cannot take the underlying site with you. |
The difference that matters most: who does the work.
A builder gives you a login and a long to-do list — the building, the updates, the upkeep, the getting-found-online, all on you. Focal does that work for you and keeps it running, as one connected thing, so the only job left is the one only you can do: serving your customers. And it stays yours — your site, your content, and your customer list are yours to export anytime, in plain formats.
See exactly what you get on the FAQ and How It Works.
See it — don’t take our word for it
Every Focal demo is a live site running on the exact platform described above.
Browse live demosReady to stop doing it all yourself?
We build it, connect it, and keep it running. You focus on your customers.