How it works

We’re Focal. We run the online side of your business, so you can run the business.

Everything your business needs online — your site, your booking, your payments, your search presence — built, connected, and run as one. You focus on helping the people you serve. We’ll handle the rest.

We take you from a template to a launched business in days, not months. Here’s the whole path, start to finish.

  1. 01

    Tell us about your business

    Start from one of five proven starting points — local service, restaurant, professional, shop or portfolio. Preview it with your business name and colors in seconds.

  2. 02

    We build and connect it

    We set up your site, move over up to 20 pages of your content, and wire it all together — your booking, your payments, your search presence — so the online side of your business runs as one. The speed, and the way things keep improving after launch, comes from our AI-powered build and optimization engine.

  3. 03

    The handoff

    When you go live you get your Focal Admin magic link, a clear view of how everything is set up, and your handoff notes. No passwords — if you can send a text, you can update your site.

  4. 04

    You run it — or we do

    Run it yourself after handoff, run it together with us, or hand the whole online side to us. Your choice, and you can change it as your business grows.

The handoff

The moment it’s all yours.

When you go live, everything is in your name — your accounts, your content, your customer list. If you want to run it yourself, you can: update your hours, swap photos, and post announcements right from your phone, no code, no help needed. When you choose to run it, you run it.

Prefer a hand? We can run it together, or run it for you — so you never have to touch a thing unless you want to.

The Focal team building the online side of your business
  • Your own sign-in to manage everything
  • Every account in your name, with you as owner
  • A plain-language guide to running it
  • A real person on the other end whenever you need one

Choose your model

You run it, we run it together, or we run it for you

Same online side of your business, three levels of help. You can move up a level whenever you need a bigger hand.

You run it

You run it

We build it, connect it, and hand you the keys. From there, you run the day-to-day yourself.

Best for: Owners who want the online side built right, then happily handle their own updates.

  • Your site, booking and search presence built, connected and live
  • Focal Admin — update hours, swap photos and post announcements from your phone in under 30 seconds
  • Yours to run after handoff — magic-link sign-in, instant publish with undo, and you own every account
  • Hosting, monitoring and uptime included every month

From $299/mo

We run it together

We run it together

We run the online side alongside you. You ask for changes; we make them, fast.

Best for: Owners who want a partner for updates and content without hiring in-house.

  • A monthly bank of our hours for updates, tweaks and connections
  • Quick turnaround on your requests — a day or two, depending on plan
  • Monthly content to help you get found on Growth and Pro
  • You can still self-serve in Focal Admin — with us as backup

From $599/mo

We run it for you

We run it for you

We run the whole online side — content, campaigns and the steady work of staying found.

Best for: Owners who want results, not a to-do list. Hands-off, handled for you.

  • We lead your content, campaigns and ongoing improvements
  • Monthly strategy call, weekly progress email, a direct line to us
  • Unlimited reasonable updates — no per-change billing
  • Available from Growth tier and up

From $1,800/mo

Support model

Keeping it running is always covered. Extra work is fairly priced.

Keeping you online, secure, backed up, and up to date is part of every plan — forever. That’s one less thing you have to think about. Bigger changes and new features come from a published rate card, so you always know the cost before we start.

Per-incident fixes

from $150

A broken form, a display glitch, a bad link

Standard hourly

$200/hr

Hands-on work beyond your plan, or one-off requests

Rush / after-hours

$300/hr

Same-day, weekend, holiday

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